Privacy Policy
Welcome to www.rustictown.com ("Website"). Rustic Town Inc ("Company," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Website. By using our Website, you consent to the practices described in this Privacy Policy. This Privacy Policy complies with applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA), Children’s Online Privacy Protection Act (COPPA), and General Data Protection Regulation (GDPR) for international users.
1. Information We Collect
We may collect the following types of information when you interact with our Website:
- Personal Information: Name, email address, phone number, billing/shipping address, payment information, and order details.
- Account Information: Username, password, and purchase history if you create an account.
- Automated Information: IP address, browser type, device information, and browsing activity using cookies and similar technologies.
- Communication Data: Customer service inquiries, reviews, and other communications.
2. How We Use Your Information
We use your information for the following purposes:
- To process and fulfill orders, including payment and shipping.
- To provide customer support and respond to inquiries.
- To send order confirmations, updates, and marketing communications (if opted in).
- To improve our Website functionality and user experience.
- To prevent fraud, comply with legal obligations, and enforce our policies.
- To comply with legal and regulatory requirements as mandated by law.
3. Sharing of Information
We do not sell your personal information. However, we may share your data with:
- Service Providers: Third-party payment processors, shipping carriers, and IT service providers under contractual agreements ensuring confidentiality.
- Legal Authorities: When required by law, such as responding to subpoenas, legal processes, or enforcing our policies.
- Business Transfers: In case of a merger, acquisition, or sale of our business assets, we may transfer your data as part of the transaction.
4. Your Rights and Choices
Depending on your location, you may have the following rights:
- California Residents (CCPA Rights): Right to request access to your personal data, delete personal data, and opt out of data sales (we do not sell personal data).
- EU/EEA Residents (GDPR Rights): Right to access, rectify, erase, restrict processing, and request data portability.
- Children’s Privacy (COPPA Compliance): We do not knowingly collect information from children under 13, and any such data found will be deleted.
- Marketing Preferences: You can opt out of marketing emails by using the unsubscribe link in emails.
- Cookies & Tracking: Manage your cookie preferences through browser settings.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. Cookies are small data files stored on your device that help us recognize repeat visitors and gather aggregate data. You can manage your cookie preferences through your browser settings; however, disabling cookies may affect the functionality of our Website.
We use the following cookies to optimize your experience on our Site and to provide our services.
[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
6. Do Not Track Signals
Our Website does not currently respond to "Do Not Track" (DNT) signals. DNT is a privacy preference that users can set in their web browsers to indicate they do not wish to be tracked across websites. As there is no universal standard for DNT signals, we adhere to the privacy practices outlined in this policy.
7. Third-Party Advertising
We may partner with third-party advertising networks to display ads relevant to your interests. These networks may collect information about your visits to our Website and other sites to provide personalized advertisements. You can opt out of targeted advertising through the Digital Advertising Alliance's opt-out tool or your device settings.
8. Social Media Features
Our Website may include social media features, such as the Facebook "Like" button. These features may collect your IP address and the page you are visiting and may set a cookie to function correctly. Social media features are hosted by third parties and are governed by the privacy policies of the respective platforms.
9. Data Security
We implement industry-standard security measures to protect your personal data. However, no transmission method over the internet is 100% secure, and we cannot guarantee absolute security. If we become aware of a data breach that affects your information, we will notify you in accordance with applicable laws.
10. Retention of Data
We retain your data as long as necessary for business, legal, or compliance purposes. If you request deletion, we will securely remove your data unless required by law.
11. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.
12. Children's Privacy
Our Website is not intended for children under 13, and we do not knowingly collect personal data from minors. If we discover that a minor has provided personal data, we will delete it immediately.
13. International Users
If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our services, you consent to the transfer of your information to the U.S. and the application of U.S. laws.
14. Your California Privacy Rights
California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure of personal information to third parties for direct marketing purposes. To make such a request, please contact us at the email or mailing address provided below.
15. Indemnification and Limitations of Liability
By using our Website, you agree that Rustic Town Inc shall not be held liable for any direct, indirect, incidental, consequential, or punitive damages resulting from the use of our Website, including but not limited to errors, security breaches, or third-party interactions. We are not responsible for any losses or damages arising from unauthorized access to or use of your data.
16. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed of any updates.
17. Contact Us
For any privacy-related questions or requests, please contact us at:
Rustic Town Inc
Email: support@rustictown.com
Phone:+1-281-915-9002
2551 Sage Brush Lane #1614 Sugar Land, TX 77479 United States
